Unlocking the Future of Engagement: Introducing the BUILD Community Token

Prioritizing Our Roots: The Community-Centric Approach

As we embarked on our journey with the BUILD token, we encountered numerous propositions designed to bolster a triumphant launch. From proposals for listings on centralized exchanges accompanied by hefty fees to suggestions for leveraging paid influencer campaigns and securing feature spots in renowned publications through costly sponsorship bundles. A particularly striking proposal came our way offering a substantial monetary investment in exchange for a significant share of our tokens and the imposition of KYC procedures on our SOON community members—a proposal we found quite bewildering.

Through these experiences, our team consistently revisited two pivotal questions: Is the pursuit of these avenues truly beneficial and do they align with our ultimate goal of fostering widespread adoption whilst putting our community first?

In Quest of a Breakthrough

The crypto domain is inherently filled with players on the lookout for that groundbreaking moment that catapults them into the limelight. Reflecting on the IOTA ecosystem, anticipation perpetually builds around announcements from the IOTA Foundation, with hopes of climbing the ranks yet again. Despite these aspirations, and regardless of the commendable efforts by the IOTA Foundation—which we wholeheartedly support through our initiatives like the Trust Era platform and the Soonaverse—the sought-after impact tends to elude us. This observation isn’t a critique of their work but an acknowledgment of the broader challenges at play.

Observing the IOTA community’s trajectory over the years lead us to an inconvenient truth—the community has been contracting. This shrinkage occurs despite significant advancements, highlighting a disconnect as once-thriving platforms like Discord and Twitter now lay barren, overtaken by bots, reducing our visibility to new potential community members. The stark reality pointed us towards the diminishing prospect of engaging a broader audience through traditional means without resorting to disproportionately large financial outlays or aggressive market maneuvers.

The Game-Changing Strategy

It became evident that for BUILD to unlock its maximum potential, forging connections with a fresh audience base, one that shares our collective vision, was imperative. We stumbled upon a game-changing approach centered around leveraging our most prized assets: our robust community and the vibrant culture we’ve nurtured. In light of this, BUILD is transitioning into a community token within the Base network, designed to champion the creators, innovators, and visionaries within the Base, Farcaster ecosystems, and beyond. This pivot involves allocating half of the BUILD tokens to SOON holders and channeling the remainder towards community engagement activities such as rewards and liquidity mining within the Farcaster ecosystem.

Exploring New Horizons: Base and Farcaster

Our foray into Base was sparked by an enlightening discourse from Base founder Jesse Pollack in 2023, who shared his vision of onboarding the first billion users to chain. Jesse’s passionate commitment and Base’s mission to significantly reduce Ethereum transaction fees resonated with us, leading to our decision to extend our community into Base.

Base represents an Ethereum rollup, crafted by Coinbase, that promises to expedite and economize transactions by aggregating them before settlement on Ethereum’s Layer 1. It stands out as one of the rapidly growing Layer 2 solutions, presenting a fertile ground for projects eyeing expansion.

Farcaster and Warpcast: An Ideal Platform

Farcaster—a decentralized social graph protocol—alongside Warpcast, offers a unique environment resembling familiar platforms like X (formerly Twitter) and Reddit but without the detrimental bot issues and negative culture. Housing influential figures within the Ethereum and Base ecosystems, Farcaster’s growing user base signals a burgeoning platform poised for explosive growth, especially post-BTC halving during a bullish market trend.

Envisioning Farcaster as BUILD’s primary hub underscores our belief in its potential as a thriving ecosystem for NFTs, tokens, and digital asset experimentation. With new users joining daily, our timely involvement positions us at the forefront of this expansion.

Mobilizing Our Community

For SOON holders interested in joining this movement, Warpcast beckons. A modest membership fee unlocks access to our web app via a dedicated channel, seamlessly integrating members into the Base and Farcaster ecosystems. This initiative isn’t just about token distribution; it’s about cultivating a vibrant community of builders and enthusiasts eager to share and innovate together.

A Renewed Focus Without Losing Sight

Our strategy doesn’t signify a departure from IOTA; rather, it’s an expansion. By tapping into Ethereum’s corners ripe for community engagement, we’re not trailing but leading. This approach doesn’t preclude us from capitalizing on any surge in IOTA’s user base due to future developments but ensures we’re building bridges across ecosystems.

In essence, our message is clear: We are committed to a community-led future, where the focus is on building together, free from bureaucratic constraints or governance complexities. Join us as we embark on this exciting chapter, fostering a space where our collective vision and the essence of community take center stage. Let’s build a future together, and let’s do it now!