Meet Bas Van Sambeek, Communication Strategist and IOTA Untangle Founder
The full article was originally published by Daniel De Michele on IOTA Hispano. Read the full article here.
In today’s interview I am going to introduce you to a very valuable member of the IOTA community, based in the Netherlands, active, sincere in his opinions. He has a creative mind and very innovative ideas, wich you can read about at IOTA Untangled, a project he is carrying out together with his wife Hanna Vas Sambeek.
Last week I had the chance to have an extensive talk with him, we went through various topics during the communication and I must say that on that occasion he made me see things about these new technologies and how to present them to others from another perspective.
This interview definitely deserves a good read, I introduce you to Bas Van Sambeek.
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Can you tell us about you? What’s your background and what do you do currently?
I’m currently enjoying my new-born daughter. I call her my Natural Neural Network. It’s so much fun seeing her learn new things and develop into her own person, even at such a young age.
I am also contemplating a narrower focus for my company next year. I run my own business as a communication strategist. Here I help high tech start-ups and SME’s adopting new technology with a change of perspective. They all need to rebalance from inwards and technology driven, to outwards and customer driven. I translate their business strategy to communication: changing “what I do” to “what I do for you”. And give reflection from customer feedback on their business strategy. Communication works both ways, but you have to listen for it to work.
Tell us briefly about your first experience with cryptos. How did you discover IOTA?
A friend of mine was talking to me about Bitcoin changing the world in 2015, but it didn’t click back then. I didn’t see the utility of “digital money”. Interestingly enough, I was looking into sensor networks already back then. By adding sensors to buildings you could measure if office productivity was hindered by high levels of CO2, or if energy was wasted in empty rooms. I loved that. So it was sensors before blockchain for me.
Only near the end of 2016 did I get the decentralization part of blockchain. When I was ready to buy Ethereum early 2017, I ran out of disc space to download the blockchain, and that way missed the sweet opportunity of the Ethereum bull run. It did teach me a lot about important aspects of cryptocurrency, and especially some drawbacks.
I was just enjoying the increases of the first part of the bull run when I encountered IOTA. And within no time I had sold my other coins and went for IOTA. I just couldn’t justify diversification, no matter how logical it sounds from an investment strategy point of view.
What were your first thoughts about IOTA?
I researched a lot of the top 100 market cap projects, but IOTA really stood out for me. In purpose, in consensus, and in scope. My work is helping start-ups position themselves. I always press people to choose a niche. Niches to me are not about size, but about framing. Choosing a niche gives you a sense of purpose. It allows you to run your own race, without the distraction of having to look at competitors for guidance. Doing that you’re always ahead, because your competition is playing catch up at best. IOTA nailed this. I couldn’t have advised them to do anything better in that regard.
What do you think about blockchain technology?
Snowden characterised it perfectly for me: “This is the one interesting thing about blockchains: they might be that one tiny gear that lets us create systems you don’t have to trust. You’ve learned the only thing about blockchains that matters: they’re boring, inefficient, and wasteful, but, if well designed, they’re practically impossible to tamper with.”
I’m counting on the fact that with IOTA we mitigate some of the drawbacks of blockchains, although I’m okay with the boring part. Boring is good in accounting; the usecases should be the real stars.