loyal Joins the Touchpoint Open Builders Program
The full article was originally published by Shimmer on blog.shimmer.network. Read the full article here.
First No-Code Access to Loyalty Assets as NFTs
In times of increasing customer acquisition costs and cost-push inflation, bonding and incentivizing a customer is key to businesses. World-class brands mostly do it themselves: for example, Starbucks has built Odyssey, “where you can unlock access to new benefits and immersive coffee experiences.”. But what about the non-Starbucks brands? In the near future, they may well be using the latest addition to the Touchpoint Open Builders Program: loyal.
loyal promises a no-code tool for gastronomy, hospitality, service providers, and retailers to launch their own loyalty assets as NFTs. Those loyalty assets can be anything: vouchers, coupons, cross-brand membership levels, access to unique products, or utility. Think of Starbucks Odyssey unleashed as a PaaS that every B2C business or ecosystem can use.
Could this be the end of crumpled “buy 10 get 1 free” loyalty cards lying forgotten in my wallet? Let’s hope so! Touchpoint is excited to welcome loyal to the Shimmer network. Follow them on Twitter at @loyal_web3, visit them on Discord – or even follow them on Instagram.
loyal joins the Touchpoint Open Builders Program, offering participants a community of like-minded builders, direct access to funding, experts, knowledge, and general support to launch and scale the next generation of decentralized applications and infrastructure on the Shimmer networks. You can learn more about how Touchpoint works and how to become a part of it here.
Shimmer is an L1 innovation network providing the core building blocks for a scalable, modular multi-chain architecture. Similar to the IOTA network, Shimmer is built on a UTXO-based parallelized, directed acyclic graph (DAG), guaranteeing higher scalability than conventional Blockchains. At the same time, Shimmer ensures interoperability and composability of L2 smart contract chains, capable of connecting any type of L2 smart contract chain anchored to it. With its unique tokenization framework, Shimmer will become a multi-asset ledger for feeless minting and transfer of native assets without middlemen or crippling gas fees.
The native token of Shimmer is SMR, which serves as the network’s economic backbone, facilitating value transactions and interactions within the Shimmer ecosystem. Shimmer users use the SMR token to launch new DeFi applications, DEXs, NFTs, DAOs, and other dApps.